Estate Risk Solutions Logo

The logo for Estate Risk Solutions needed to communicate a few different things. It needed a simple, modern look without being dry and boring and it needed attention to be drawn to the acronym “ERS”. To achieve those ends, PixelGraphix used the beautiful sleek font face Helvetica in a thin weight, and then added the simple illustrations of dandelion parachutes to give softness, movement, and a sense of peace. Finally, creative use of complementary colors was used to highlight “ERS” and create motion.