Sox for Horses, Inc. wanted to take their advertising to a new level and hired PixelGraphixDesign to help them create a new, multi-page booklet to distribute to veterinarians to promote the many uses of their revolutionary socks. These socks are a great aid to healing leg wounds, as well as offering protection from dirt and flies. Case studies, veterinarian testimonials and numerous images were used to illustrate the benefits of the socks. PixelGraphix pulled elements and colors from their previous marketing collateral, but gave it fresh visual interest. The goal was to feature the socks prominently, convey the science aspect behind the socks by using interesting – but subtle – backgrounds, and also to emphasize the company’s friendly customer service by using a less formal font.
I just want to do a big shout out for Carolynne Smith, of PixelGraphix. She just finished designing and producing a beautiful 16 page booklet for our upcoming veterinarian conferences in 2016. In the past, I’ve managed to do much of my own designs but thanks to this group connection and a visit to Carolynne Smith’s website, I was committed to her designing this publication. She is affordable, intuitive, creative, professional, brilliant and good at holding your hand through the process….lol…. she designs websites too! You are darned right that you all need to know that Carolynne is the real deal!
You can view the digital publication on Issuu.