We understand some of the terminology can be confusing, so we have provided some basic definitions for your convenience.

Website Terminology

Content Management System

A web content management system (Web CMS) is a bundled or stand-alone application to create, deploy, manage and store content on Web pages. Web content includes text and embedded graphics, photos, video, audio, and code (e.g., for applications) that displays content or interacts with the user. Web CMS’s usually allow client control over HTML-based content, files, documents, and Web hosting plans based on the system depth and the niche it serves. CMS’s typically aim to avoid the need for hand coding.


Hand Coding

Refers to directly writing HTML documents for the web



HyperText Markup Language is the standard markup language used to create web pages.



A shortcode is a WordPress-specific code that lets you do nifty things with very little effort. Shortcodes can embed files or create objects that would normally require lots of complicated, ugly code in just one line. Shortcode = shortcut.



In general terms, a plugin is a set of software components that adds specific ability to a larger software program. A feature of most plugins is that no technical ability is required – simply download, click “install” and begin using. Plugins are usually provided by both the publisher of the original software and by other designers and developers. Plugins are often free but can be also be sold.


Open Source

Generally, open source refers to a computer program in which the source code is available to the general public for use and/or modification from its original design. Open-source code is typically a collaborative effort where programmers improve upon the source code and share the changes within the community so that other members can help improve it further.


Responsive Framework

Web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors)

CMS Pros and Cons

Advantages to using WordPress:

  • Less expensive because the coding is already done.
  • Due to its ubiquitous use, there are countless plugins that do almost anything you might need. Many are free, but you can also be purchased for a relatively minimal fee.
  • Wide variety of themes to choose from, both free and for purchase.


Disadvantages to using WordPress:

  • Limitations to the design depending on the structure of the chosen template
  • For those unfamiliar with WordPress, there can be a steep learning curve, especially with the premium themes as they frequently use shortcodes
  • Some HTML coding knowledge is helpful
  • Since WordPress is an “open source” content management system, we are not responsible for any issues that may arise with the administrative area or coding problems on the site. The resolution of such issues is outside the scope of the quote.
  • Difficult to create pedigree charts for horses, requires more advanced knowledge of HTML coding
  • WordPress can have glitches and bugs and sites may load slower

 Advantages to a completely custom site:

  • Programmer available to fix glitches
  • Ease of use
  • No HTML coding knowledge required
  • More design freedom, though will still may have to work within the responsive framework
  • We will be able to tailor parts of the user experience to your specifications
  • Custom-coding ensures lower overhead.


Disdvantages to a completely custom site:

  • Requires a more sizeable investment
  • Takes longer to build

Are you ready to make an investment in your business? Contact PixelGraphix today!